Many universities blindly want their faculty to publish. They measure productivity in terms of the number of papers, rather than their impact which is admittedly hard to measure. The easy street (“how many papers did you publish this year”) is however very harmful and costly for faculty, universities and the society at large. The outcome: Many Academics Are Eager to Publish in Worthless Journals [url]. While it is difficult to measure the long-term impact, this is what universities need to do. This is the only action that will produce useful results.